Asserting the position of Vietnamese enterprises in the pet care industry through an international-standard product ecosystem, LaPaw – a brand under QOV Company Limited – was officially honored among the Top 10 ASEAN Famous Brands 2026. This milestone recognizes the Vietnamese brand's relentless efforts in building a pet care product and solution ecosystem, while opening a new chapter on its growth journey both domestically and regionally.
What is ASEAN Famous Brands 2026?
This Is a Program Honoring Outstanding Brands in Southeast Asia, Recognizing Milestones in Brand Building and Development
Beyond honoring achievements, the program offers enterprises an opportunity to showcase their development journey and the values created during their operations in the regional market.
Key Highlights of the Program
The program brings together regional enterprises, executives, partners, and media representatives, creating opportunities for brands to share their growth journey and connect with the ASEAN business community.
Vietnamese Brands in the ASEAN Market
ASEAN is a market characterized by an intersection of culture, trade, and consumer demand across Southeast Asian nations. Therefore, the presence of a Vietnamese brand in a regional recognition program carries significance far beyond mere brand awareness.
For LaPaw, this milestone marks the journey of a Vietnamese pet care brand progressively building its presence and expanding toward international markets.
LaPaw Shines at ASEAN 2026
On August 22, 2026, at the "ASEAN Famous Brands 2026" recognition ceremony held in Singapore, LaPaw – a brand under QOV Company Limited – was officially named among the "Top 10 Thương hiệu Nổi tiếng ASEAN 2026” (Recognized Top 10 Asean Renowned Brand 2026).
This event marks a new milestone in LaPaw's building and development journey. Building on its foundation in Vietnam, the brand gains further momentum to continuously refine its pet care product ecosystem and pursue broader growth in the future.
Beyond Just an Award
An award is not merely defined by the moment a brand is called onto the stage. For an enterprise, every milestone serves as a moment to reflect on past achievements and chart a clearer path forward. For LaPaw, the ASEAN 2026 Brand Award marks a journey of growth while fueling its drive to continuously perfect its pet care ecosystem.
Motivation for the Journey Ahead
This milestone is not an endpoint, but rather strong momentum for LaPaw to keep investing in product quality, R&D, and market expansion. Building on its solid foundation, the brand aims to refine its ecosystem, enhance the pet care experience, and step-by-step expand its regional presence.
A Prestigious Award and Regional Benchmark
The "ASEAN Famous Brands" Award Ceremony Is an Annual Event Recognizing Outstanding Enterprises, Positive Regional Economic Contributions, and Adaptability in Integration
To earn a spot in the Top 10, LaPaw underwent a comprehensive evaluation by the selection committee based on criteria such as brand recognition, product quality, sustainable growth strategy, and community impact. This recognition honors LaPaw's dedicated efforts in building a Vietnamese brand while steadily expanding its footprint across the ASEAN market.
LaPaw & QOV: Leading the creation of an international-standard pet care ecosystem.
Behind LaPaw's Remarkable Success Is Solid Strategic Guidance From QOV Co., Ltd – A Pioneering Vietnamese Enterprise Developing Pet Care Ecosystems. Guided by the Philosophy of. "Dedication From Core Quality", QOV places quality at its foundation while continuously innovating to build a product portfolio tailored to the evolving needs of dog and cat care.
In product development, QOV actively collaborates with manufacturing plants that meet international standards, focusing closely on every stage from formulation and raw material selection to production and packaging. This approach allows QOV to progressively build brands that serve domestic consumers while establishing a solid foundation for LaPaw to target international markets.
Sustainable development and community engagement strategy
For QOV and LaPaw, every product goes beyond meeting pet care needs—it embodies an aspiration to affirm the quality and capabilities of a Vietnamese enterprise. On this foundation, the brand continuously builds a growth journey inspired by a deep love for pets and a commitment to creating positive values for the pet-loving community.
Our core guiding principle “Make them Wag! Make them Happy!” reflects the spirit LaPaw pursues: delivering better experiences for pets and pet-owning families. This serves as continuous motivation for the brand to refine its products, listen to real-world consumer needs, and build a pet ecosystem tailored to pet parents.
Ms. Nguyen Nhat Quynh, Strategic Director of QOV Company Limited, shared at the event: “The Top 10 ASEAN Famous Brands 2026 award is a brilliant milestone, but it is not LaPaw’s final destination. It serves as powerful motivation for us to remain dedicated, drive innovation, and continuously perfect our product ecosystem. We extend our deepest gratitude to our valued customers and partners who have steadfastly trusted and supported QOV’s vision. LaPaw will keep striving to not only be a point of pride for Vietnam, but also a trusted companion for millions of pet-loving families around the globe.”
Strategic vision for the future
Building upon the ASEAN 2026 milestone, QOV and LaPaw continue to execute long-term strategies in product development and market expansion. Moving forward, the brand will accelerate R&D efforts, broaden its product lineup, and personalize the pet care experience. At the same time, LaPaw is stepping up export activities to bring Vietnamese pet care products to more international markets.
Fuelled by a profound love for pets and an ambition to reach new heights, LaPaw promises to continue setting higher standards by continuously refining its products and pet care ecosystem. Through these efforts, the brand aims to deliver sustainable value to consumers and the community, while progressively expanding the global footprint of the Vietnamese pet care industry.
About QOV Company Limited and LaPaw brand
QOV Company Limited, the parent company behind prominent brands like LaPaw, is a Vietnamese enterprise developing an ecosystem of pet care products and solutions. Driven by the ambition to elevate Vietnamese brands globally, QOV continuously innovates and partners with certified manufacturing facilities to deliver products tailored to cat and dog care needs.
For QOV, every product is more than a pet care solution—it carries the spirit and determination of a Vietnamese enterprise. On this journey, QOV and LaPaw remain committed to standing alongside the pet-loving community, striving toward a world where cats and dogs live healthy, happy, and loved lives.
MEDIA CONTACT INFORMATION:
- Contact person: Lã Thị Yến Nhi
- Position: Assistant Brand Manager
- Phone number: (+84) 789 729 191
- Email: contact.lapaw@gmail.com
