About - QOV

From every paw touch to a caring ecosystem

QOV did not begin with numbers, but with the gentle touch of little paws and the soft sounds of our “little friends.” We realized that in today’s modern world, pets are not merely animals kept at home; they are family members and cherished companions. Yet the market still lacks truly high standards for safety and comprehensive pet care solutions.

QOV was founded to build a caring ecosystem where every product is the result of advanced technology and pure love. We exist to ensure that every stage of a pet’s journey through life is protected by the highest standards of quality, helping strengthen the bond between people and animals.

“Pure love deserves to be protected by the highest standards.”

DEVELOPMENT DIRECTION

The journey of creating a new standard

Vision

To become Vietnam’s leading pet care ecosystem and a trusted symbol in the industry, setting new standards for products and lifestyles within the animal-loving community.

Mission

Providing comprehensive pet care solutions through superior-quality products and meaningful community initiatives, with the aim of creating happier, healthier lives for pets and complete peace of mind for their owners.

More than just a supplier, QOV aims to build a responsible and compassionate pet community.

A place where human values are shared and every animal is treated with the utmost respect. We strive to expand our reach and lead smart consumer trends in the pet care industry across the region.

CORE VALUES

The foundation of

our growth

Three pillars that guide all research, production, and distribution activities at QOV.

Quality

Always putting product standards first, never compromising for mediocrity.

Innovation

Continuously applying technology and modern thinking to enhance the pet care experience.

Kindness

Every business decision is guided by pet welfare and our responsibility to the community.

HISTORY & DEVELOPMENT

A journey of breakthrough

The first step

Gia nhập mảng Pet shop với vai trò nhà phân phối thương hiệu Catsme.

Domestic positioning

Shifting focus toward developing a proprietary Vietnamese pet care brand featuring officially imported products.

International standardization

Tái định vị thương hiệu chuẩn quốc tế, áp dụng hệ thống tiêu chuẩn kiểm định nghiêm ngặt.

Market leadership

Brought LaPaw under the company, achieving Top 2 in revenue across the entire category on both Shopee & TikTok Shop.